Trustees and management need to develop a strategy that embraces the opportunities for collaboration, merger and acquisition, and a plan for finding and effecting these arrangements. They must also have a risk-aware approach to financial and business management renewed and enhanced to take account of the current economic climate.
If they are concerned about viability, trustees and management need to seek professional advice early, ideally from a charity turnaround specialist, and plans and forecasts should be revisited, both covering the short term cash positions but also medium to longer term objectives.
Key performance indicators should be set for effective decision making, including a review of the reserve policy to provide for that rainy day, and there should be a review of the overhead structure, bearing in mind that reductions can have consequences on working capital requirements.
If there are concerns about corporate governance, the trustees and management should review internal processes and implement new reporting structures as appropriate. When assessing forecasts, both of expansion plans and for more ‘challenging’ times, management should undertake a risk sensitivity analysis so that they understand the ‘what if’ scenarios.
With new ventures, they should consider the escape routes should the project not go to plan. While one never plans for failure, any prudent organisation needs to understand its exit strategies.
There are opportunities out there. While you may feel the charity needs to batten down its hatches, don’t allow it to retreat to the extent that new opportunities are missed.
Trustees need to be aware of their obligations, whether facing trouble or opportunity: understand the decision needed, ensure they have adequate information and consider stakeholders and draw a logical conclusion. Above all, they should record not only ‘what’ but ‘why’.
Finally, and perhaps most importantly, they need to base decisions and forward management on sound financial and business plans.
Sound information and analysis is vital to understanding trends and opportunities. Robust and accurate forecasts help management maintain credibility while managing both trustee expectations and those of other stakeholders. They also enable the charity to manage its cash flow more effectively, often a scarce or expensive resource during a recession.
Whether faced with threat or opportunity, charities must tackle the issues posed in these challenging times – not hide but plan carefully and act accordingly. A realistic, open-minded and risk-aware rather than risk-averse approach to financial management and growth is a duty of trustee boards and charity managers. We can assist these organisations in achieving their long-term objectives and survival in the current economic climate.